电子商务业务分析师

工作日程

电子商务商业分析师的工作是全职的。在繁忙的季节，当产品或服务即将推出时，或者当商品难以找到买家时，都有可能加班。  

典型职责

• 将数据和关键绩效指标转化为可操作的洞察力，帮助公司实现目标
• 审查网站页面和产品的消费者参与数据，如点击次数和放弃的购物车指标。
• 比较网站客人和网站成员的行动
• 分析追加销售策略、折扣、试用和特别优惠的有效性
• 寻找表明优势领域和需要改进的地方的模式
• 向领导层和管理层提供基于研究的建议，以解决问题和利用机会。
• 研究客户在寻找和购买产品时的关键词使用情况
• 与营销和广告团队合作，提高对话率
• 对网站设计提出建议，以提高用户体验，使交易过程更有效率。
• 使用数据挖掘技术来发现趋势并报告结果

额外责任

• 了解有关销售税或其他问题的最新立法情况
• 掌握新兴技术的最新情况
• 研究竞争；探索其他市场类型 
• 与利益相关者讨论想法
• 生成零售销售报告

软技能

• 分析性的
• 有商业头脑的人
• 清晰的沟通技巧
• 协作
• 创造性
• 批判性思维
• 好奇心
• 演绎性推理
• 同理心
• 独创性
• 营销技能
• 组织和解决问题的能力
• 说服力
• 公开演讲
• 协调和指导活动的技能
• 健全的判断和决策

技术技能

• A/B测试策略
• 客户关系管理软件
• HTML
• 爪哇
• 对用户界面/用户体验（UI/UX）设计的了解
• 电子商务的质量保证概念
• 投资回报原则
• 搜索引擎优化
• SQL
• 测试脚本
• 用户验收测试

• 电子商务公司     
• 有在线销售的传统公司
• 批发贸易    

E-commerce Business Analysts are key players who are trusted and relied upon to provide timely actionable insights to improve sales and boost profits. Without their diligence, businesses can quickly lose revenue, potentially jeopardizing their entire operation. As a result, it isn’t an exaggeration to say that the livelihood of a company’s entire workforce greatly depends on the expertise of E-commerce Business Analysts. 
 
If that weren’t enough pressure, it’s important to remember that the competition has its own analysts performing the same type of work. In essence, there’s an invisible war going on between companies all vying for the attention and dollars of national and even global consumer bases. 
 
E-commerce Business Analysts have to stay on top of their game at all times and keep ahead of the curve by constantly studying the latest developments in an ever-evolving high-tech world. 

Customers have been shopping online for decades, but the Covid-19 pandemic definitely boosted the industry, with many brick-and-mortar businesses shifting to online sales to survive. Now that the world is slowly returning to normal, consumers and traditional businesses have gotten more used to the convenience of the e-commerce model than ever before. The result? Increased demand for E-commerce Business Analysts!
 
Social media and influencer marketing continue to have huge effects on consumer behavior, while expediated (and often free) product delivery is becoming increasingly expected. Meanwhile, companies are turning to freelancers and digital marketing agencies to boost their sites’ visibility, driving traffic and sales to record-breaking heights (and contributing to the supply chain crisis). 
 
As pointed out by UNCTAD, global e-commerce sales have surged to $26.7 trillion, “B2C e-commerce companies rose by 20.5% in 2020,” and the industry saw “particularly large gains for Shopify (up 95.6%) and Walmart (72.4%).” 
 
E-commerce Business Analysts are going to have their hands full for years to come, piecing together the impacts of all these variables and changes. 

Successful E-commerce Business Analysts possess a truly unique blend of attributes and skills. They probably loved a good mystery and enjoyed puzzling out problems as kids. They’re practical yet creative and curious, objective but empathetic, and enjoy exploring what makes things tick. 
 
Because of the online nature of their trade, E-commerce Business Analysts must be adept at using technology. In particular, they were likely drawn to the inner workings of websites and software platforms (along with the ways users engage with those things). They could have been data-minded and analytical, yet also persuasive, charismatic, and great at “marketing” just about anything!